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The domain borgonovoresort.com had the following on the homepage, "CALL US 00353 87 2930572 or 00353 85 2789814." I observed that the webpage said " Stylish new development situated just a short walk." They also stated " Away from the historic town of Pizzo, Calabria. Each apartment has been elegantly designed with Italian taste and architecture in mind. The resort is located just a short walk from the historic town centre of Pizzo and all its amenities. One Bed ground floor apartments with garden. Two bed second floor apartments with balcony. Two bed Two bath apartments with terrace." The meta header had italian apartment to rent as the first keyword. This keyword was followed by holiday lettings, borgonovo resort, and self catering which isn't as important as italian apartment to rent. The other words the site used was calabria rental properties. holiday homes is also included but could not be viewed by search crawlers.